A lead generation website design company could increase their customer database along with their revenue by using keyword rich articles placed on their company’s website in order to attract the three major search engines -Yahoo!, Google and MSN.  This process is known as search engine optimization or SEO and is a free and automatic service to every website on the Internet.  These three major search engines send out their “feelers” in order to locate the keywords and keyword phrases within the articles on the websites and then rank the websites according to a special formula.  Keywords and keyword phrases are the words that potential customers place in the search boxes on the search engines in order to find what they need or want.

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