A poker management company could increase their revenue by employing a marketing method known as search engine optimization or SEO.  Search engine optimization is the act of placing keyword rich articles on a company’s website in order to attract the three major search engines – Google, Yahoo!, and MSN.  These three major search engines send out their “feelers” so that they might find the keywords and keyword phrases listed within the articles among the websites and then rank the websites according to a special formula.  The special formula is only known to the three major search engines; however it is based upon the number of keywords a website contains.  Keywords and keyword phrases are the words potential customers place in the search boxes on the search engines in order to find what they need or want.

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