Phoenix swimming pool builders could increase their income by participating in an Internet marketing program known as search engine optimization or SEO.  Search engine optimization takes keyword rich articles, which are either written in-house or by a professional SEO writer, and places them on a website in order to attract the three major search engines – MSN, Yahoo!, and Google.  These major search engines send out “feelers” in order to track the keywords or keyword phrases within the articles and then rank the websites according to a special formula.  Keywords and keyword phrases are the words prospective customers use in the search boxes on the search engines in order to find what they need and want.

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