A keyword rich article is placed on a kitchen cabinet refacing company’s website in order to attract the three major search engines – Google, MSN and Yahoo!  These major search engines send out their “feelers” so that they might locate the keywords and keyword phrases within the articles among the websites and then rank the websites according to a special formula.  This process is known as search engine optimization or SEO.  This special formula is only known by the major search engines; however it does have something to do with the number of keywords and keyword phrases on a company’s website.  Keywords and keyword phrases are the words potential customers place in the search boxes on the search engines in order to find what they need or want.

Search engine optimization is always in play; therefore if a kitchen designs and colors company were to place the keyword rich article on an Internet news website, which are always looking for informative and well-written articles, the search engine “feelers” will find the keywords and keyword phrases and connect them to the kitchen designer’s website and then re-rank the website according to the special formula.  Internet news websites will take well-written articles and place them on their website from those people who are in the ‘know’ about a product or service to help inform and educate their readers about products and services they may not have otherwise known about.

A blog is another place that is eligible for search engine optimization ranking and re-ranking.  A blog placed on a kitchen contractor’s website could also attract more customers in addition to the search engine “feelers” to help raise the kitchen contractor’s ranking on the major search engines.  Blogs, once thought of as online diaries, are now places where businesses exchange ideas and announce new services and products to different potential customers.  Blogs can also be written using keywords and keyword phrases for the search engines.  There are millions and millions of blogs available on the Internet that might be a good fit for a kitchen contractor’s article about different decorations or kitchen countertops or how one knows how to pick the correct kitchen sink.

By using search engine optimization, a kitchen contractor or any business that has a website can bring in more targeted customers through their website and into their real-world brick-and-mortar location.  And search engine optimization is a free and automatic service to all websites on the Internet; therefore using SEO does not cut into the budget.