Approximately 20 million women and 40 million men are affected by baldness in the United States alone.  When discussing this delicate topic, it usually ends up turning to a discussion about hereditary conditions known as ‘androgenetic alopecia’ which makes up 95% of all varieties of hair loss.

Male pattern baldness is referring to the upward withdrawal or departure of the hairline from the forehead as well as an ever-expanding area of hair falling out from the crown or top of the head.  A U-shaped fringe around the back and sides of the head may be all that is left.

Female pattern baldness is referring to the thinning of the hair or the diffuse pattern of hair loss throughout the scalp.  

Hair replacement surgery or follicular transplantation has made many advances over the past 25 years and have helped to improve the lives of many men and women who suffer from male and female pattern baldness.

There are a couple of different types of hair transplant surgeries including scalp reduction and tissue expansion.

A scalp reduction surgery is performed when there are bald areas on the top and back of the head.  The man is placed under local anesthesia and a section of the bald scalp is removed all the while the surgeon is loosening and pulling the skin around the area that has been removed until the sides are closely together.  Then the surgeon closes the gap with stitches.

A hair replacement option could also include tissue expansion surgery which was first performed on burn patients who have lost a lot amount of skin and now the technique is being used for hair replacement.  A balloon like device is inserted underneath a section of hair bearing scalp next to the bald area, then a saline solution is injected. Over a matter of weeks the scan expands to cover it.  The patient may look as if they have a large bump on their head and the remedy for that is wearing a hat.

Many of the surgeries and hair replacement costs to cover balding areas and thinning spaces on the scalp run anywhere from $2,000 up to $9,000, plus hospital expenses depending on which procedure a person is having done.

Even though a hair replacement company, just as they smoothie franchise, is a real-world brick-and-mortar style company, they should invest in a website in order to have an Internet presence to reach more targeted customers.  Today more than ever consumers are turning to the Internet to find what they need or want before all other media combined.  The phonebook is obsolete because it only offers a phone number to which someone has to call to find out more information.  Magazines and newspapers only offer slightly more information than a phone book does; radio and television advertisements often the most information, however most of these are for brand name merchandise and are big-budget productions which are cost prohibitive for small businesses.

Once a hair replacement company has a website, they can participate in search engine optimization or SEO.  Search engine optimization is the act of placing keyword rich articles on a website in order to attract the three major search engines – Google, MSN and Yahoo!  These major search engines send out their “feelers” so that they might locate the keywords and keyword phrases within the articles among the websites and then rank the websites according to a special formula.  The three major search engines are the only ones who know what the special formula is; however it does have to do with the amount of keywords and keyword phrases on a website.  Keywords and keyword phrases are the words potential customers put in the search boxes on the search engines in order to find what they need or want.

After a keyword rich article has been placed on a hair replacement company’s website, it could also be placed on an Internet news website in order to reach more customers.  Internet news websites are always looking for well written and informative articles that would help readers make well educated and informed decisions on products and services they might not have otherwise known about.  A hair replacement company could write an article about hair replacement cost or hair replacement surgery and place it on an Internet news website. Even though it is not news, it may be news to someone or different information than what they already know and as long as it is informative, the Internet news websites will want to use them.

Additionally, an article placed on an Internet news website will also count toward search engine optimization and help re-rank a hair replacement company’s search engine ranking so that they could continue to move up the ladder of website listings.