The camera business is being transformed as digital photography becomes a mainstream hobby for everyone from students to grandmas.  Digital cameras now have as much in common with consumer electronic devices as they do with film-based cameras.  This means digital cameras are no longer the exclusive preserve of the traditional camera makers.  New players are entering the market with the switch to digital cameras.  Approximately 75 percent of all global sales of digital cameras come from the top leaders in digital camera manufacturing which are Olympus, Canon, Nikon, Kodak and Sony. But this lineup is unpredictable and the competition coming from not only the consumer-electronic giants, but also computer manufacturers like Gateway, Hewlett-Packard and Dell.

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The new digital camera cases have been designed not to look like a camera carrying bag or draw attention to the fact that you’re carrying an expensive camera and its equipment.  Many new companies are offering shoulder style bags that look more like a woman’s purse or a man’s briefcases in order to help deter would-be camera thieves.

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