A Seattle pawn shop could increase their revenue by using an Internet marketing method known as search engine optimization or SEO.  Even though a Seattle pawn shop is a real world brick and mortar style business, they should invest in an Internet presence in order to reach more targeted customers and to participate in Internet marketing techniques.

 

Search engine optimization is the act of placing keyword rich articles on a website in order to attract the three major search engines – MSN, Yahoo!, and Google.  These three major search engines send out their “feelers” so that they might locate the keywords and keyword phrases within the articles and among the websites and then rank the websites according to a special formula.  The special formula is only known to the three major search engines; however it does have to do with the number of keywords or keyword phrases on a website.  Keywords and keyword phrases are the words potential customers use in the search boxes on the search engines to find what they need or want.

 

Once a keyword rich article has been written it can be used in other places to help the search engine ranking because a search engine ranking could be raised over and over again with new keyword rich text placed on the original website or on another website such as an Internet news website.

 

Internet news websites are always looking for well-written and informative articles to place on their website as fillers for slow news days.  These articles do not have to be about something new, they just have to be useful and well written.  People read Internet news websites not only for the news but for information about products and services they might not have    otherwise known about.

 

A San Francisco pawn shop could also place a blog on their website in order to gain more customers in addition to raising their ranking on the major search engines.  The search engines send out their “feelers,” find all keyword rich articles and website combinations and re-rank a website according to their special formula.  This is why it is very important to continually update a website with new content as often as possible.

 

A blog is no longer considered an online journal but a place where companies could introduce their products and services to a whole new audience.  A blog placed on a pawn shops website could also work as a place for testimonials.  Testimonials are short pieces of writing from former customers expressing their appreciation or voicing their opinions about working with a particular pawn shop.  Every business should have testimonials on their website because new and perspective customers like to read what other customers have to say about a particular business.

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