A lead generation website design company could increase their customer database along with their revenue by using keyword rich articles placed on their company’s website in order to attract the three major search engines -Yahoo!, Google and MSN.  This process is known as search engine optimization or SEO and is a free and automatic service to every website on the Internet.  These three major search engines send out their “feelers” in order to locate the keywords and keyword phrases within the articles on the websites and then rank the websites according to a special formula.  Keywords and keyword phrases are the words that potential customers place in the search boxes on the search engines in order to find what they need or want.

 

Search engine optimization is always in place for a keyword rich article.   Once the article’s written, it could be placed on an Internet news website and still gain the attention of the three major search engines, thereby re-ranking a company’s website higher on the list of websites in their category.  For example, a smoothie franchise could write a keyword rich article about their company and how they do business and place it on their website in addition to placing the same article on an Internet news website and the three major search engine “feelers” would re-rank a smoothie franchise’s website according to their special formula.  Having a high ranking on the major search engines is beneficial to any company because the higher the ranking, the more likely a consumer would choose the website.  Most consumers choose the higher ranking websites rather than look through page after page of website listings in any category because they feel the top five to 10 website listings are the most popular and the best; however this is not always the case.  It is a matter of the number of keywords and keyword phrases a website holds.

 

A South Florida web design company could also blog about their business on several of the millions and millions of blogs available on websites through the Internet.  Blogs, which were once traditionally thought of as online diaries or online journals, are now a place for businesses to introduce potentially new customers to their company’s products and services.  There are blogs about making money, blogs about saving money, blogs about how to open a small business in blogs regarding just about anything one could imagine.  Blogs are also eligible for search engine optimization, whether they’re placed on the company’s original website or on other websites.

 

By using search engine optimization, keyword rich articles, a web design company could increase their customer database in their revenue without spending a lot of money on marketing techniques.

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