smoothie king franchiseA smoothie king franchise could increase their revenue by using simple Internet marketing methods such as search engine optimization or SEO.  Search engine optimization is the act of placing keyword rich articles on a website in order for the three major search engines – Google, Yahoo!, and MSN – that send out “feelers” in order to find the keywords or keyword phrases in the articles and rank the website according to a special formula.  Keywords or keyword phrases are the words customers use in the search boxes on the search engines in order to find what they need or want.

Having a high ranking on the search engines is important for any website because the majority of consumers turn to the Internet to search for what they need or want before looking to any other media, including the phonebook.  Additionally, search engine optimization is for all websites including a smoothie franchise website’s competition; therefore a smoothie franchise wants to have the highest ranking possible on the search engines because the majority of customers who use search engines choose from the first several listings.

Once a keyword rich article has been written and used on a smoothie franchise website, it could also be used in other website venues in order to attract more customers in addition to continually raising the ranking on the search engine webpages.  Search engine optimization is always working no matter where the keyword rich article and the website address are in combination.  For example, a keyword rich article from a smoothie website could be used in an article exchange with a Dominos Pizza New Orleans in order to continue re-ranking the smoothie website, in addition to the pizza websites, as well as gain new customers.

A keyword rich article written for search engine optimization could be used in many different websites, including Internet news websites or blogs.  Internet news websites are always looking for well-written and informative articles about something that is different or new.  A keyword rich article written about a juice bar consultant would be well received by several different Internet news websites which would then help a smoothie franchise website to gain more customers to the website in addition to their real-world brick-and-mortar location.

Blogs are no longer considered online diaries but places that businesses can use to introduce a whole new community to their products and services.  A keyword rich article written about the benefits of smoothies and placed on a themed blog about diet and nutrition would work well for a smoothie franchise website.  This would attract more targeted customers – customers who are looking for ways to live healthier – to the smoothie website and ultimately to the real-world brick-and-mortar location.

Search engine optimization is an important marketing tool for every website in order to help them grow and expand their customer database.

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