A company that sells scented jar candles through an online website can use the Internet marketing technique called search engine optimization to bring more targeted customers to their website store. Search engine optimization or SEO is when the three major search engines – Google, MSN and Yahoo! – uses the “feelers” in order to hunt for keywords or keyword phrases in keyword rich articles that have been placed on a candle company’s website. Once the search engines have found these keywords or keyword phrases they are ranked according to a special formula along with thousands of other candle websites and basically the one where the most keywords according to the formula will have the number one spot on the search engine pages. This is known as search engine optimization and is a free automatic service to anyone with a website.
The keywords or keyword phrases the search engines are looking for our words or combination of words that people would place in the search engine boxes when hunting for what they need or want. For example if a customer is looking for generic style jar candles, they would put jar candle in the search box and come up with several thousand websites that offer jar candles. They can narrow their search by using the words scented, decorative, and long-lasting or soy. By writing a keyword rich article, in other words using many of the words that a candle company believes customers would put in the search engine boxes, and placing it on their websites the candle company will have more visitors to their online store than the competition because they will be ranked higher than the competition on the search engine pages.
Once a keyword rich article has been written it can be used in other places on the Internet to help gain more customers to the website in addition to continually raising the ranking on the search engine pages. A keyword rich article can be used in an article exchange with another website that may be relevant to candles. For instance a candle company could exchange a keyword rich article about safely decorating in front of windows with candles with a discount blinds website. The discount blinds websites would in turn write an article about decorative blinds and maybe mention candles and then this article would be featured on the candles website thereby increasing both companies’ customer databases.
Search engine optimization or SEO ranks companies websites in order to get a fair chance at obtaining new customers through the search engine pages. More consumers look to the search engine pages on the Internet for the information they want then any other media including the phone book. This is why it is so important to have a high ranking on the search engines are using keyword rich articles.scented jar candles

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